Well loved casino brand, LeoVegas, have announced that they have made a move on Push Gaming, a development studio players may be familiar with since they are UK based.
It was only last year in September of 2022 that LeoVegas were themselves acquired, by MGM Resorts International, a global entertainment giant, so this marks their first acquisition since the move.
It’s an interesting situation; a large Swedish casino company which is owned by a massive American entertainment company buys a small UK based mobile game development company.
It could mean big things for Push, who are probably best known for their games Jammin’ Jars and Fat Santa, as they will now have the backing of a much larger company and so could supercharge their growth.
Strategy to Expand
Expanding their business into game content creation and distribution is the plan going forward for LeoVegas and MGM, so the purchase of Push Gaming is a strong starting point on that journey.
Push Gaming are a mobile first game developer, meaning they are all designed to be played on the smaller screen rather than on laptops and the like, and since LeoVegas were one of the original mobile first casinos, they are a good fit.
With around 30 games in their portfolio, Push Gaming outperform by having their games available at over 200 casinos across Europe, available in 25 languages, and with licenses in 4 different jurisdictions.
Gustaf Hagman, the CEO at LeoVegas, said:
“I’m thrilled to welcome Push Gaming to our extended family. The management team at Push Gaming has had a phenomenal journey, quickly growing the company from a small start-up to a player with outstanding proprietary content and a strong customer base. We look forward to contributing to their continued success moving forward.”
The 130+ staff at Push Gaming will continue to work as normal, and the management team will also remain in place so the purchase should cause no disruption whatsoever.
James Marshall, one of Push’s co-founders said:
“I’m incredibly proud of what we have achieved to date and this deal is a testament to the work that our team have put in, taking us from start-up to a leading supplier with some of the most recognised games in our industry.
“We have ambitious plans, and we can now supercharge our growth with the backing of LeoVegas and MGM. We look forward to scaling up our development capabilities, entering new markets and taking our products to the next level.”
No financial details of the deal have been released.