BetVictor are something of a strange case. Although they run a casino they would not be considered a ‘casino group’ by most people.
Until, that is, they unexpectedly opened for business as a white label provider with their first customer being Parimatch, an established Eastern European outfit that had been in operation since 1994.
Most white labels are completely new brands with little to no experience or capital, but Parimatch were the exact opposite. Combine that with the fact that BetVictor had never shown any interest in becoming a white label provider or doing anything like it in the past and you have a perplexing situation.
New BetVictor Casinos
Casino Capabilities
The other thing that makes BetVictor an odd addition to a list of ‘casino groups’ is that they actually buy in the majority of their casino offering from Everymatrix, a well known platform provider.
They use their well known Casino Engine, a modular not platform dependent product that is very flexible and contains an awful lot of content covering all game types.
BetVictor are responsible for their own website, however, so the Everymatrix casino and everything that comes with it is then integrated into BetVictor’s site, rather than Everymatrix providing a cookie cutter interface etc. as well.
Now that BetVictor are officially a white label provider they can pass this on as part of their offering, along with their website build and design, their partnerships with payment providers and the like, and most importantly their license.
Content
Through Everymatrix, the kind of software providers BetVictor have at their disposal include the likes of:
- Novomatic
- NetEnt
- SG
- Blueprint
- Thunderkick
- Big Time Gaming
- Play’n GO
- IGT
That is just a few of the providers available; BetVictor have the potential to add over 11,000 games from 175 different providers should they want to, so Parimatch – and any other white labels that join the fold at a later date for that matter – technically have access to them too.
The live casino from Evolution is also included in the package.
BetVictor as a White Label Provider
Whether or not this is a one off deal or the start of a new direction for BetVictor is unclear, but they do have a lot to offer.
The brand is seen as one of the more professional online bookies and casinos, more Ralph Lauren than H&M, so any brand getting on board with them can get a dose of this sort of quality for their own site.
This reputation only exists because of their exclusivity though, so if they make deals with too many brands their design will become less attractive specifically because it has been replicated so many times.
Parimatch are a highly successful brand in their own right, they just aren’t known in this part of the world, so it makes more sense that this is a one off arrangement, at least for now; they needed a UK license and a friend in new territory, so it makes sense. BetVictor’s reasons for getting involved are less obvious.